Key predictions for the safety sector in 2024

The topic of safety in UK workplaces is ending the year in sharp focus for many businesses. 2023 has been – for many organisations – a challenging year, with growing pressures across a range of areas, in particular, economic and environmental, as budgets are tightened and sustainability goals increasingly dominate Board agendas.

In the meantime, safety – a topic that has taken centre stage in the last few years both during and since Covid – is not an issue that can be neglected, or compromised, in order to achieve other competing economic or environmental goals.

In recent weeks, the Health & Safety Executive’s (HSE) annual work-related ill health and injury statistics revealed an increase on pre-Covid levels of workers who reported suffering from work-related ill health in 2022/23, with the estimated economic impact reaching £20.7 billion – a £1.9 billion increase compared with 2019/20.

A large proportion of this ill-health is due to mental health issues, and the rise in mental health conditions is likely to continue to provide massive challenges to UK businesses in the coming years. 63% of all respondents to the Safety at Work study in 2023 think an increase in anxiety and depression in workplaces may have a negative impact on safety at work – higher in those with anxiety and depression (72%), in under 35s (68%) and among managers (67%).

Given this context, and as the safety sector continues to evolve and advance, there are several important areas that must be prioritised in 2024:

1. AI and Technology

AI and technology offer significant potential for both improving safety and reducing cost, and we expect the pace of adoption of such technologies in safety settings to increase in 2024.

We’re already seeing growing adoption of technology to, for example, facilitate the rapid deployment of new software or updated safety standards and thresholds across connected safety networks of smart devices (such as gas detection and monitoring devices), as well as a growing interest in cloud-based management dashboards displaying summary information relating to the safety of an entire team of colleagues working remotely in the field.

And whilst it is clear that many see the benefits of such technologies (65% of people involved in the Safety at Work research said that AI and immersive technology can play a key role in improving safety), it’s vital that people are kept on board throughout its adoption and that they understand the applications and benefits of such technology. With the vast majority expressing the view that safety is best achieved through a balance of smart technology and human oversight, achieving the right balance here is vital.

2. Sustainability

Whilst not specific to the safety sector, 2024 is, without doubt, going to require those operating in supporting industries to step up when it comes to supporting customers’ sustainability goals.

This is particularly pertinent for the safety sector as it is, after all, about preserving resources (both human life and assets), so it makes sense to ensure that this preservation extends to the planet, too.

Examining every aspect of provision, from equipment packaging to product recycling schemes, as well as the sustainability of supply chains, is becoming increasingly important, and is only set to grow.

In the same vein, product quality and lifespan are also coming under scrutiny, and it will be vital to ensure that products offer good value in terms of total cost of ownership (as opposed to just initial up front value). One trend that we’re seeing is an increasing demand for maintenance and servicing contracts, with companies increasingly looking to ensure that safety equipment continues to be well-maintained in order to extend its life span, and therefore supporting both budget and sustainability goals.

3. Energy transition industries

Another key area of focus in 2024 is likely to be around new safety standards and protocols relating to the energy transition industries. Whilst new and clean energy may be perceived as being green, clean and safe, the reality is that, in many respects, it is no less risky than legacy industries such as oil and gas. It’s therefore vital that safety is not only made a key priority in such industries, but that every opportunity for safety knowledge transfer from other industries can take place.

The increasing enquiries that we’re seeing from this sector indicate that businesses ae actively seeking knowledge and guidance. However, it is telling that research indicates that there are higher levels of concern of a major safety incident occurring in this sector.

4. Skills

There has been much discussion over recent years around the issue of skills shortages in the safety sector, and in particular of older, more experienced workers leaving the industry. This has the potential to present a real challenge to newer industries such as in the cleantech space.

Safety training is therefore an area which we expect to come into sharper focus than perhaps ever before in 2024, and with recent advances seen in the provision of online, as well as in person training courses, this is a trend that much of the sector is well prepared for.

5. Making safety easier

At a time when the business landscape is changing, and evolving issues (such as those outline above) are adding pressure, it is crucial that industries such as safety work to make life as easy as possible for the organisations they work with.

Companies operating in the safety sector often have huge amounts of knowledge and expertise, and this offers significant scope to help and support – to essentially shoulder some of the burden.

David Head is head of safety marketing at Dräger Safety