Cab tracking service

Aimed at teenagers returning from a night out, females travelling alone and other vulnerable user groups, the solution, developed by Magenta Technology, allows passengers to book a cab from a respected operator with complete confidence. A simple web service then allows the passenger to share details of the booking via a secure web link and allows worried friends or relatives to track the cab in real time.

Magenta Technology's sales director Matt Borland said: “There is, and rightly so, much debate about passenger safety, especially with new operators and passenger technology such as Uber. This is why we have taken the lead and applied our technical expertise to address passengers’ concerns and give them the confidence to make their journey. 

“Once a booking has been accepted, the passenger receives a simple text message complete with Internet link which they can forward as they feel necessary."

Once assigned, the passenger can see details of the allocated driver, including name and mobile telephone number for example, vehicle description and registration plate, and journey overview. Once accepted by the driver, the online tracking service is updated in real time with the route and vehicle location displayed in an easy to interpret map window, complete with estimated pickup and completion times.