It's oh so quiet

Because the decibel scale is logarithmic, the Jet Towel does not produce high and low frequency sounds that can be intrusive to people. Also, with a drying time from nine seconds, the duration is said to be about one-third that of conventional dryers.

Researchers at Goldsmiths, University of London found that loud dryers can have the same impact on the human ear as that of a road drill at close range, which can negatively affect vulnerable people. Their suggestion that dryers’ sound signatures could be tuned to be less invasive is said to follow the lead set by Mitsubishi’s designers.